Penguin Classics Curated
Timeless Stories, Curated for You.
Beautifully designed, limited-edition books with stenciled or digitally sprayed edges are everywhere—but in this project I wanted to bring that artistry to mass-market classics. My focus is on making these beloved stories more accessible and affordable while preserving a sense of exclusivity through thoughtfully designed box sets. The result? A uniquely curated reading experience for all.
Socials
microsite
Penguin Classics Curated Microsite that features a quiz to help guide the customer in making their curated box selections.
Personalized letter and PR swag
Blind Date with a Classic Vending Machine
This offers an alternative experience to the box set but will utilize the same quiz on the website on the digital touch screen.
